If you are here, we hope your Magento store is up and running.
However, you may still need more features and functionality.
Would you like to improve the search experience on your eCommerce store, import juicy customer data to create an excellent marketing strategy, or simplify your customers’ checkout experience with multiple payment options?
Say hello to Magento plug-ins and extensions.
Magento plug-ins are external software solutions that integrate with your Magento store to enable new features and allow you to accomplish much more than the basic eCommerce operations from your Magento stores.
For instance, an intelligent search plug-in anticipates user needs and shows relevant products, while an accounting integration extension automatically syncs sales and customer data.
Sounds interesting? Wait a second!
With 3,500+ Magento plugins and extensions available in Magento’s official marketplace, picking the right ones can be challenging. That’s why we have curated a list of the best Magento ecommerce plugins and extensions across various categories to take your Magento store to the next level.
Let’s take a look.
Content Index
Best Magento Plugins and Extensions for Ecommerce Stores
With over 100,000 live online stores worldwide, Magento is trusted by brands like Land Rover, Paul Smith, and Ford.
Even in India, more than 2000 businesses run a Magento store, and a 23% year-over-year growth was recorded in Q1 2024.
Magento provides solid competition to eCommerce platforms like Shopify and WooCommerce because of its high customizability and huge marketplace of extensions and plugins.
Plug-ins are an essential feature of Magento. Here are our picks from different functional categories to help you choose the best plug-ins to enhance your Magento store.
Category: Payment Gateway
A payment gateway plugin integrates with your Magento store to initiate online transactions securely. It intermediates between your website and payment processor, encrypts confidential data, and creates a seamless customer checkout experience.
Nimbbl
Nimbbl is a payment gateway Magento plugin pre-integrated with Magento that allows Indian eCommerce merchants to accept payments seamlessly without writing a single line of code. It is a no-code payment solution for your website that can increase conversion rates and reduce cart abandonment and last-minute drop-offs during checkout.
eCommerce stores invest primarily in boosting traffic to monetize this traffic. While featuring high-quality products helps retain customers, the experience also matters, from adding products to the cart to placing an order. A never-ending checkout cycle availability of only a few payment methods often frustrates shoppers. No wonder 73% of online shoppers consider the checkout experience a significant pain point.
With the Nimbbl Magento extension, checkouts can be completed within just a few minutes, using all the latest payment methods, such as UPI, Buy-Now-Pay-Later, and Credit Cards.
Top Features:
- One-click Checkout: With Nimbbl’s one-click checkout solution, users simply need to insert their contact details and wait for Nimbbl to optimize their payment experience. It shows customers all the payment methods they are eligible for, eliminates additional steps like remembering UPI ID and receiving OTP, and completes the checkout faster.
- Payment Router: Nimbbl’s intelligent payment router connects your website with multiple payment service providers with just a single connection. It also detects technical issues in advance and routes the customers to the correct payment route to complete checkouts faster.
- Payment Links: With Nimbbl, you can share payment links with your customers for receiving payments through any payment method of your choice. Generate your payment link within a few minutes and easily collect payments online.
Category: Auto Data Sync
Auto data sync for e-commerce stores involves synchronising your store data across systems involved in e-commerce operations. This includes data related to your customers, invoices, profits, and more.
Xero Integration
Magenest’s Xero Integration is designed to save countless hours spent manually managing accounting data.
The Xero Integration syncs data from your Magento store to Xero, the popular accounting software. It connects your Magento store to Xero for automatically matching records, contact syncing, and avoiding duplicate invoices and credit memos.
The Xero plug-in automatically tracks invoice and revenue data. It then syncs payment and tax methods for each invoice, along with all product, order, customer, and invoice data from your Magento 2 store to Xero.
Top Features:
- Automated real-time synchronisation: Instantaneously syncs your order, invoice, customer, and product data from Magento 2 to Xero both manually and automatically
- Payment and tax mapping: Helps with accurate tax calculations with tax code syncing from Magento 2 to Xero Invoices
- Sync between intervals (Cron Job): Ability to disable syncing for products, customers, orders, invoices, and credit memos, as per your server capacity
Category: Smart Search
Search is critical to any e-commerce platform, directly impacting sales and conversions.
Are irrelevant search results driving customers away from your online shop? Here’s our pick for a powerful search solution that helps users find exactly what they need: Searchanise.
Searchanise Smart Search
Magento’s native search functionality often fails to deliver the efficiency and accuracy needed for optimal user experience. It handles complex queries poorly, and filtering options are limited. As such, an intelligent search solution becomes a no-brainer for improving your store’s customer experience and conversion rate.
The Searchanise Smart Search is a comprehensive search solution trusted and used by brands such as CBS, Fossil, Durex, and Lonely Planet.
The Searchanise Smart Search Autocomplete plug-in supports up to 50,000 products, various customizable product filters, “Did you mean?” suggestions, multi-language support, and an advanced analytics dashboard.
Top Features:
- Flexible filtering system: Ability to set up highly customizable search filters for aspects such as price, stock status, and specific filterable attributes with colour coding and overlay filtering
- Instant search widget: Built into the existing search bar to offer suggestions that update as the user types
- User analytics: Tracks user behaviour from day one to tell you which products are hot-sellers and what your customers want
Category: Automated SMS Notifications
SMS notifications inform customers regarding order confirmation, shipping, and delivery status updates. An SMS extension becomes critical to automate and streamline this all-important process.
Presenting ClickSend SMS.
ClickSend SMS
ClickSend SMS, trusted by over 90,000 businesses worldwide, syncs with Magento and keeps customers updated before, during, and after the purchase. It supports 234+ direct carriers globally and offers a suite of automation.
The best part is that the extension is free, and you only need to pay for Clicksend service.
Top Features:
- Personalised messaging: Uses Magento’s merge field to send personalised messages with customer names and details, increasing ROI.
- Easy to use automations: Facilitates automatic alerts when a customer’s order is shipped or alerts store owners when a new order is placed, along with customer support alerts.
- Placeholder friendly: Supports the use of placeholders, allowing for dynamic content to be included in the messages sent to customers or store administrators
Category: Product Filtering and Navigation
If your Magento store is unorganised, customers may feel overwhelmed and clueless. Most shoppers consider an easy search and navigation key in online purchasing.
Default filtering in Magento points to a few general areas. It helps a bit, but it’s not super efficient. A navigation and filtering extension asks customers what they are looking for and leads them directly to the right spot.
Amasty Improved Layered Navigation
Customers who find what they want quickly won’t leave your store empty-handed. Amasty’s Improved Layer Navigation extension brings a feature-packed navigation system to enhance your Magento store’s shopping experience.
This extension has equipped 15,000+ online stores with flexible vertical and horizontal shopping menus. It also supports filtering products by attributes and brings custom price sliders with ‘from-to’ widgets.
Top Features:
- SEO optimization: Supports SEO-friendly URLs and allows metadata customization for filter results and brand pages.
- AJAX filtering: Updates product filters without reloading the page, facilitating selection of search filter options while the page updates layer by layer
- Shop by brand: Creates custom brand pages with detailed information and logos to help customers shop from curated brand stores
Category: SEO
If you want to increase your Magento store’s visibility in search engine results, an SEO extension is your (only) answer.
Robert Kent, author of Magento Search Engine Optimization and PHP developer, says in an interview, “Magento was not quite as SEO-friendly as we had first believed. It has improved considerably since those days, but still, where there is a change in one industry, improvements can be made in the other.”
An SEO extension thus becomes critical to running a successful Magento store.
Mageworx SEO Suite Ultimate
Mageworx’s SEO Suite Ultimate is one of the best SEO plugins for Magento. It offers a range of SEO tools, including options for optimising meta tags, generating sitemaps, implementing hreflang tags for international targeting, and managing to target for Magento stores. Plus, there are many SEO templates for store admins short on time.
MageWorx’s integration with OpenAI’s ChatGPT for content generation is also noteworthy. Its AI-powered content creation technology optimises content for search engines and engages users like no other.
Top Features:
- Multi-store support: Use hreflang tags to inform search engines about your site pages’ main and alternate versions so that customers can access content pages in their language.
- Progressive web app: Enables integration of SEO features into PWA storefronts using GraphQL API, optimising canonical and alternate URLs, meta robots, cross-links, and HTML sitemaps.
- Keyword linking: Replaces specific targeted keywords with links to any product or a user-defined custom link, including links to external pages
Category: CRM
A CRM extension is necessary for Magento stores aiming to build better customer relationships, improve operational efficiency, and drive sales growth.
Adopting a CRM helps boost sales, manage orders better, and provide a more customised user experience. Ultimately, employing a CRM solution helps improve brand loyalty and customer retention, contributing to more significant revenue.
We recommend Zoho as a CRM of choice.
Zoho CRM
Zoho CRM has an integration extension for Magento 2 that synchronises your Magento store data with Zoho’s CRM. It enables real-time synchronisation of leads and contacts to ensure that customer data in Zoho CRM is always current and accurate.
Zoho’s extension supports multiple languages, making it a good choice for international e-commerce operations requiring multilingual data handling. Unlike its competitors, it supports synchronisation for all Magento 2 product types, making it versatile for different inventory and product categories.
Top Features:
- Custom Field Mapping: Enables store admins to connect Magento attributes to Zoho custom fields for automatic data transfer and updates
- Queue Management: Allows the scheduling and management of data sync tasks for organising and prioritising the synchronisation tasks effectively
- API and GraphQL Support: Compatible with API and GraphQL for higher-level integration and data handling capabilities
Category: Order Fulfilment
Manual order processing is time-consuming and prone to errors. As your Magento store grows, manually managing orders becomes increasingly unsustainable. An order fulfilment extension automates various steps in the order processing workflow, including order confirmation, picking, packing, and shipping.
Shipstation
Shipstation is one of the best free Magento plugins designed to simplify the shipping and fulfilment process for e-commerce businesses. Its integration with Magento automatically syncs orders from your store and consolidates them into a single platform for easier management.
Shipstation’s multi-carrier integration with known services such as USPS, UPS, FedEx, and DHL makes it popular among global store owners.
Where Shipstation shines is its automated order synchronisation. Not only does it ensure that all orders are processed timely, but Shipstation also automates actions and workflows based on criteria set by store owners, saving time in the process.
Top Features:
- In-cart delivery options: Customers are allowed to select their preferred shipping method at the time of checkout.
- Premier discounted rates: ShipStation subscriptions include discounted rates on USPS, UPS, and DHL without volume requirements.
- Branded confirmation emails: This allows businesses to customise confirmation emails and maintain consistent branding across all communication channels.
Category: Email Campaigns
Email campaigns are personal. You’re not just throwing ads into the void and hoping for the best. Instead, you’re sending messages straight to your customers’ inboxes. That’s why they work and bring conversions.
But, Magento’s default emailing lacks advanced marketing features like automation, A/B testing, and robust analytics. An email campaign management extension solves all these problems and adds bonus features you never knew you needed.
Klaviyo
Trusted by brands like Bearpaw, Stokes, and Agolde, Klaviyo is a fully-featured intelligent marketing automation and customer data platform for your Magento store. And yes, it handles email campaigns with ease. The extension syncs all your Magento customer, transaction, and behavioural data to Klaivyo.
Recently, they have added features for capturing SMS and email consent at checkout to comply with data protection regulations and build a marketing list.
Klaviyo also brings 300+ pre-built integrations, which range from shipping partners to rewards and referrals. These include Facebook, Zendesk, TrustPilot, Stamped, and more.
Top Features:
- Advanced segmentation and personalization: Enables detailed segmentation and personalization of marketing campaigns using the data from Magento for targeted marketing
- Real-time analytics and reporting: facilitates a combined view of customers’ actions in your Magento store, including customer-wise statuses of placed, refunded, cancelled, and fulfilled orders
- Omnichannel campaign management: supports both SMS and email marketing campaigns and provides a unified platform to manage multi-channel marketing
Category: Customer Review Collection
Feedback from customer reviews is critical, as around 91% of consumers rely on reviews. However, collecting reviews isn’t always a walk in the park. That’s why you need customer review collection extensions for Magento.
They automate the whole process and send review requests to customers after receiving their products. These extensions also make it super easy for customers to leave a review, improving the quality of feedback you receive.
Yotpo Reviews
Yotpo promises the best solutions for customer reviews, visual marketing, SMS, loyalty, referrals, and subscriptions. It is an end-to-end e-commerce platform and is in use in over 10,000 Magento stores.
Yotpo automates sending review requests to customers post-purchase and maintains a steady stream of reviews without additional effort from store owners. Interestingly, Yotpo also integrates with Google to enhance brand discovery through the right snippets that display star ratings in search results.
Top Features:
- On-site display widgets: Provide widgets that display reviews, ratings, and Q&A on your site. These widgets are designed to increase conversion by showing honest customer feedback at critical touchpoints
- Advanced analytics and insights: Gives access to detailed analytics about your reviews and customer feedback
- Social media integration: This feature allows users to easily share positive reviews on social media platforms like Facebook, Twitter, and Instagram
Set Up a Powerful eCommerce Store Now
Experiment with different extensions and find what works best for your store.
While we’ve picked for you what we believe to be the best Magento extension, feel free to experiment. Here are some tips for choosing the best extensions:
- Prioritise user experience. Think about what will make your customer’s journey smooth and enjoyable. Search, navigation, and checkout should all be flawless
- Begin with core extensions like data synchronisation, search, and order fulfilment, then build from there
- Choose scalable extensions that will grow with your business
Wondering which one to start with? We suggest the payment gateway extension. Because, nothing frustrates your customers more than a failed checkout experience.
Try out Nimbbl.
