Learning how to customise the WooCommerce checkout page is very important. Why? After browsing your website pages and going through the catalogues, your customers go to the crucial last step – checkout. A bad experience can lead to drop-offs, i.e., cart abandonment. Customers spend a lot of time deciding, but some last-second confusion makes them abandon the process, which leads to an increased bounce rate and loss of revenue.
In this article, let’s learn how to optimise the checkout page for eCommerce stores built on Woocommerce. It is essential to make your ‘checkout flow’ or the navigation from one page to another smooth as butter. The default WooCommerce checkout page comes with standard options, but there’s a lot more improvisation you can do to make the process customer-friendly and without any pain points. For this, you must know how to edit the WooCommerce checkout page to make it easier for customers while checking out.
- Why Should I Customise My WooCommerce Checkout Page?
- Ways to Customise WooCommerce Checkout Page
- Customise your WooCommerce Checkout Page with Plugins
- Customise your WooCommerce Checkout Page with Custom Code
Why Should I Customise My WooCommerce Checkout Page?
Did you know that eCommerce brands lose close to $18 billion in revenues because of cart abandonment? One of the primary causes of cart abandonment is the tedious checkout process. If you don’t know how to do it, it is about time you learned how to customise the checkout page on WooCommerce site.
You can customise the WooCommerce checkout page to provide your customers with a better experience. Also, help them complete their purchases faster with zero payment failures. This increases their trust in your eCommerce store and encourages them to come back for repeat purchases.
1. Making it Easier for Your Customers to Make their Purchases
When you customise the WooCommerce checkout page, you remove all the hassles of making purchases. Your customers no longer have to click their way through several pages to buy their favourite products. Such ease of navigation reduces cart abandonment and helps increase conversions. What’s more, when you speed up the ordering process, you make your customer’s journey easier and faster, which helps boost revenues. Here is an example of a brand making it easy for the customers to buy related accessories along with the product-
2. Encouraging Customers to Buy More
Spending some time to customise WooCommerce checkout page lets your customers add many products to their carts with ease. What’s more, if you know how to edit the WooCommerce checkout page, you can make it easy for your customers to select other variants of a product. This increases your order value in the long run.
3. Reducing Payment Failures and Ensuring a Secure Checkout Experience
It is not uncommon for visitors to be apprehensive about payment failures or not having a secure checkout experience. As an eCommerce store owner, you must customise WooCommerce checkout page to ensure that your customers enjoy secure checkouts with no instances of poor experience or payment failures. Visit Nimbbl to learn how you can customise your WooCommerce checkout page for secure and fast 1-Click Checkout.
Ways to Customise WooCommerce Checkout Page
Optimise your WooCommerce Checkout Page with Two Popular Methods as Given Below:
Customise your WooCommerce Checkout Page with Plugins
For those who are not good at programming, optimising the woocommerce page with a plugin can be the best option. The advantage of WooCommerce is that it has several official and third-party add-ons/plugins that optimise your eCommerce store for better performance, help to reduce cart abandonment rates and offer a much better experience.
- Woocommmerce Checkout Manager – Checkout Manager is one of the well known plugins to speed up the checkout process and increase your conversion rates. It helps add options for a single-page checkout with minimum input fields, autocomplete fields, etc.
What’s more, it is mobile-friendly and has super-fast “Buy Now” links. It features post-purchase upsells and upsells A/B testing, making it easy for you to gauge what works for your target audience.
Further, it allows a shopper to upload files during the purchase process, especially when booking hotels or renting a car. This plugin allows you to add conditional fields that deliver an exceptional customer experience.
You may also use popular plugins like Cartflows to improve your shopping form, and content on the cart pages. Here’s a detailed video on How to Customise Your WooCommerce Checkout Page with the Cartflows Plugin-
- Nimbbl checkout for WooCommerce – Get multiple payment gateway aggregators in one plugin with a superior checkout experience. It does away with split-second delays responsible for payment failures. The 1-Click checkout helps customers complete their payments in seconds. Nimbbl features pre-built integrations with multiple aggregators and access to Buy-Now-Pay-Later providers, all under a single API.
Customise your WooCommerce Checkout Page with Custom Code
If you’re good at programming, you may also opt for custom code techniques. Some of you may find custom code a bit tricky. The advantage is that you can make minor edits without having to spend money on a plugin. WooCommerce comes with filters for editing checkout fields like:
It is easy to use the woocommerce_checkout_fields filter to manipulate all the checkout fields. You can remove the billing phone number field or add the shipping phone number field. To edit any field, you need to access the field attributes. For example, you can change the placeholder for Zip to Postal Code or vice versa.
Head to the Through Coding section of this blog by Cloudways for detailed information on how to edit the WooCommerce checkout page via coding
10 Ways to Customise WooCommerce Checkout Page to Reduce Checkout Page Abandonment in WooCommerce
1. 1-Click Checkout Experience – Personalised Payment Options
Payment failures are your customers’ nightmare and yours as well. 1-Click Checkout providers like Nimbbl enable faster payments, making the process secure, quick, and simple. Your customers can view personalised payment options, with the fastest one appearing right at the top. Using such trustworthy and fast methods keeps your customers happy as there are hardly any payment failures. Multiple payment options shown in a personalised manner help reduce cart abandonment. A survey indicates that 6% of shoppers abandon carts due to a lack of convenient payment methods. Therefore, all the more reason you can rely on Nimbbl.
2. Order Details on Payment Page
With many online shoppers shopping for multiple products at the same time, they tend to forget what they have just ordered. Displaying the order details like quantity, amount, address, additional charges if any on the payment page helps them quickly review these. Besides, a shopper might want to add a few more items, check the total amount they will be spending. You may simply verify that everything they ordered is on the list.
3. Sending ‘Cart Abandoned’ Reminders
Many visitors do online ‘window shopping’ (nobody’s watching, anyway) and fill up their carts. They may be saving the products for later or are just whiling away their time, and you never know. Hence, you can send gentle ‘cart abandoned’ emails instead of taking chances. You have plugins that let you create customised ‘cart abandoned’ emails that can go out automatically.
4. Simplifying your eCommerce store’s Checkout Process
One of the best ways to customise WooCommerce checkout page is to simplify your store’s checkout process. A very complex checkout process can irritate even potential customers, prompting them to abandon their shopping. What’s the point in having your customers fill out endless forms to make a purchase? Surveys indicate that 26% of shoppers abandon the cart because of the tedious and time-consuming checkout process.
Password-less login to access favourite payment methods with a smart and clean presentation goes a long way to improve the experience and curb payment failures and curb cart abandonment. In the Nimbbl checkout, via Eligibility API frameworks, customers are shown their Buy Now Pay Later options, UPI apps, and even their UPI IDs without them having to do any additional steps. This has led to a significant reduction in the time required to complete the purchase, hence, improving conversion rates.
5. Displaying Prices on the Product Pages
Everybody around the world appreciates transparency. Displaying the actual price boosts confidence and helps build trust with potential customers. Hiding some costs only to spring back as nasty surprises during checkout. It can only lead to cart abandonment and even cause losing customers forever.
Lack of clarity in prices is one of the major reasons for cart abandonment. This can be easily prevented if the prices are displayed prominently on the product pages. With WooCommerce, you can display a shipping calculator on the shopping cart itself and prevent such unpleasant occurrences.
6. Having a Liberal Return Policy
Right from when they place the order until they get the products, unbox them, and start using them, customers are unsure of the performance or satisfaction the products will give. They keep wondering if it is safe to return the products and get an exchange or a refund.
A clear refund policy is crucial to reducing cart abandonment. It is an excellent idea to customise your WooCommerce checkout page to dedicate it to your return policy. So you can explain the products eligible to be returned; the timeframe within which returns are accepted; and how and when they can expect a refund.
7. Optimise your Website Pages’ Loading Time
Giving your customers the best experience will keep them happy and bring them back. A painfully long loading time for your web pages can irritate potential customers and increase your bounce rate. Some of them may never return to the site and look for alternatives. While it is crucial to have all the pages on your website load fast, special attention must be paid to the checkout page unless you want abandoned carts. You may want to optimise your product images and use a content delivery network (CDN) to enhance website page performance and WooCommerce performance.
8. Don’t Insist on Customers Signing Up
Most customers believe signing up is a tedious process, and there may be many who want to shop just this one time. It is an excellent idea to allow them to shop as guests, saving them the hassles of signing up, and still have them shop at your eCommerce store. You never know, they may like the experience so much that they’ll promptly sign up without being asked to do so.
Most eCommerce stores want to sign up visitors and prefer to save their details, including credit card information. The fact is, however, that 34% of the shoppers would simply abandon their cart rather than spend time signing up. You have a guest checkout feature on WooCommerce, so why not use it?
9. Adding Notifications during the Checkout Process
Although it is ideal for making the checkout process as simple as possible, it doesn’t cause any harm to add notifications or instructions that are useful to customers. The customer can stay informed about the latest news and updates. Adding notifications to your checkout page lets you display your offers like free shipping or cash on delivery (COD) for a minimum-value purchase.
10. Allowing Easy Access to Carts
Shoppers must be able to access their shopping carts quickly, which lets them add or remove products as they go. It also speeds up the checkout process when finding their shopping carts without too many hassles. Making the checkout process as uncluttered and uncomplicated as possible reduces the cart abandonment rates.
Take extra care while editing the checkout pages on WooCommerce. Research the preferences, likes, and dislikes of online shoppers before making any changes based on your intuition. A/B testing may be a good idea to ensure that you don’t negatively impact conversion rates.
Frequently Asked Questions
1. How do I make WooCommerce checkout look better?
A. It is crucial to customise the WooCommerce checkout page if you are looking for more conversions. To make it look better, you must first hide all the unnecessary fields, as too many of them can confuse the customer at the last minute. Have the ‘shipping address’ and ‘billing address’ as the same, and it is best to ensure this by default.
Remember to remove labels from form fields and any other distractions that can divert the customer at the crucial moment.
2. How do I add a custom field in WooCommerce checkout?
A. It is easy to learn how to edit the WooCommerce checkout page by following these simple steps. Firstly, you must install and activate the plugin. Next, you need to go to WooCommerce ‘checkout fields’, where it is easy to customise billing, shipping, and order fields under the respective tabs.
Next, add a custom field in WooCommerce checkout, select ‘Add New Field’, enter the chosen label name, and click on ‘Add Field’, and you are good to go.
3. How do I change the checkout colour in WooCommerce?
A. To change the checkout colour in WooCommerce, you must change or override the CSS style of buttons already there by default. And to accomplish it, you must add custom CSS to the WordPress theme. Go to the theme’s style.CSS and add custom CSS. You may also use a plugin to add custom CSS to the web pages. You can choose a plugin like Simple Custom CSS, install it, and update it.
4. How do I change the checkout template in WooCommerce?
A. It is easy to change the checkout template in WooCommerce as it is a flexible and powerful plugin. Your WooCommerce checkout page is based on your website’s theme by default. However, you can change it to suit your preferences or even make some minor changes to the content on the template page.